Date of Award
Master of Arts (MA)
Mary-Michelle Coleman Walsh
This project offers a hypothetical public relations plan for Georgian wine to achieve success in establishing Georgian wine export to the United States. It begins with the history of wine public relations and explores how winning public relations campaigns have been conducted in the wine business. Based on research presented in the literature review, a hypothetical public relations plan is provided on how to build a brand image for Georgia as an origin for wine and introduce Georgian wines to various U.S. markets. The public relations plan presented in the paper will aim to: introduce Georgian wines to various U.S. markets, expand the visibility of Georgian wines in targeted U.S. markets, and stimulate demand for Georgian wines. Finally, points of consideration for the hypothetical public relations plan will be presented followed by a conclusion.
Kokhreidze, Tea, "WINE PUBLIC RELATIONS: PROMOTING GEORGIAN WINE IN THE U.S.MARKET" (2016). Masters Essays. 44.
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