THE EVOLUTION OF THE MEDICI PORTRAIT: FROM BUSINESS TO POLITICS

Mark J. Danfors, John Carroll University

Abstract

The art patronage of Cosimo “il Vecchio” de' Medici (1389-1464) and Grand Duke Cosimo “il Primo” de' Medici (1519-1574) seemed to be driven by very different ideals. While il Vecchio was driven by business and politics, il Primo was driven by politics and dynastic concerns....It will be shown that when Cosimo “il Vecchio” de' Medici was the Medici patriarch (1434-1464),Medici business strength was at its greatest while Medici portraiture was minimal. On the other end of the spectrum, after Cosimo Ide' Medici became the Grand Duke of Tuscany in 1569, Medici political power reached its pinnacle, as did dynastic portraiture.