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Journal of Higher Education Theory and Practice,


Understanding what motivates people to work is a critical concern for management. In preparing students for a global economy, awareness of cultural differences is motivation is important. Researchers have studied the effect of cultural values and most recently generational cohorts in identifying motivational values. This study examines motivational work values of Russian and US. millennials/Generation Z. While the findings show that US. and Russians have become more similar in motivation than in earlier studies supporting research on generational cohorts, there are still important cultural differences separating the cohorts. Implications for business and suggestions for classroom use are given.