Date of Award

2020

Degree Type

Thesis

Degree Name

Master of Arts (MA)

First Advisor

Dr. Brent Brossman

Abstract

Audience engagement research examines the strategies content creators use to enhance audience involvement beyond simply watching the content. This analysis applies audience engagement strategies generated from television, branding, and social media research to video blogs (vlogs), specifically in the context of the narrative of The Lizzie Bennett Diaries. As part of that analysis, this effort also identifies ways in which those strategies integrated into the vlog format. The strategies included addressing the audience directly, mentioning the vlog within the narrative, mentions of YouTube or the internet, asking the audience for input, and mentioning audience input with the vlog. All strategies except asking for audience input occurred in the vlog and a new strategy was discovered. The relationship between use of the strategies and their context/purpose in the story emerged as another engagement strategy in the vlog.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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