Date of Award


Degree Type


Degree Name

Master of Arts (MA)

First Advisor

Dr. Brent Brossman


Audience engagement research examines the strategies content creators use to enhance audience involvement beyond simply watching the content. This analysis applies audience engagement strategies generated from television, branding, and social media research to video blogs (vlogs), specifically in the context of the narrative of The Lizzie Bennett Diaries. As part of that analysis, this effort also identifies ways in which those strategies integrated into the vlog format. The strategies included addressing the audience directly, mentioning the vlog within the narrative, mentions of YouTube or the internet, asking the audience for input, and mentioning audience input with the vlog. All strategies except asking for audience input occurred in the vlog and a new strategy was discovered. The relationship between use of the strategies and their context/purpose in the story emerged as another engagement strategy in the vlog.

Included in

Social Media Commons