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The Nigerian Journal of Theology


This article critically analyzes Meta, a social technology platform, focusing on its thematic characteristics as a ritual platform. Drawing on Carey’s ritual model and incorporating Couldry’s media ritual framework, the study examines Meta’s distinct features and their implications for ritual practices regarding religion. By examining Meta’s ritual forms and their role in naturalizing sacred rituals, the analysis sheds light on the power dynamics and implications of Meta’s ritualization process within the broader context of its social technology affordances. It also provides some recommendations for a scholarly appreciation of Meta’s ritual relationship with religious communities.

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